Scaling Your Franchise System Shouldn’t Feel This Hard

The hidden growth constraint that’s keeping you overworked and under-scaled is fixable—and you’ll be the first to see how when the doors open.

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You didn’t build your business to spend your days putting out fires, babysitting broken systems, and watching culture slip away the bigger you grow.

The truth?

Your growth isn’t capped by your market, your offer, or your team’s talent.

It’s a hidden constraint baked into your foundation—one that keeps you overworked and under-scaled until you fix it.

A Better Way Is Coming

We’re creating something built for franchise founders like you—leaders who want to:

Step out of firefighting and lead with confidence
Scale without losing culture, control, or family time
Build a brand that lasts for generations

This isn’t another quick fix.

It’s a repeatable system for sustainable growth—unit after unit, year after year.

When doors open, space will be limited.

Joining the waitlist gets you:

First access to enrollment

Founder-only bonuses

Private updates so you’re ready to move fast

Your next stage of growth doesn’t have to cost your sanity.

It’s time to lead with clarity, scale with confidence, and build the legacy you envisioned.

About Shannon

Shannon Wilburn is a nationally recognized franchising expert, executive coach, and former CEO with over 20 years in the industry. As co-founder of Just Between Friends, she grew a single consignment event into the nation’s leading children’s and maternity consignment franchise—over 150 locations in 32 states, generating nearly $42M in systemwide sales in 2022.

Today, Shannon helps franchise founders scale with clarity, strengthen franchisor–franchisee relationships, and design strategic growth and exit plans. A sought-after speaker featured on CNN, The Today Show, and Good Morning America, she blends proven growth strategies with a deep commitment to empowering leaders to build thriving, scalable brands.