REGISTRATION CLOSES TUesday, AUGUST 25 AT 11:59 PM CT. RESERVE YOUR SPOT BEFORE ENROLLMENT CLOSES!
FOR FOUNDERS BUILDING LOCATION #2, #5, OR #50
Turn One Proven Location Into Many, Without Being Needed at Every Single One
Discover the leadership shift that you need to make today to unlock more time, energy, capacity and profit so you can scale through franchising, additional locations, licensing, territories, or multi-campus expansion without becoming the bottleneck.
thursday, August 26, 2026 • 12:00-1:30 PM CT • Live On ZOOM
"I own 2 businesses since 2009, and soon I will be opening a 3rd one, and by a sheer chance (or should I say divine intervention) I was introduced to Shannon through a friend of mine 6 months back. It was also the time when I felt 'the burn' of scaling my businesses the most. Shannon will help you to understand yourself and your leadership style to optimize your relationship with your team members and 'to get out of your own way' on the way to success."
Alesya Burgio
Miami Fine Arts Academy
You've Proven Your Business Works
Now comes the challenge of building a company that can grow without depending on you.
Maybe you're preparing to open another location.
Maybe you're already leading multiple locations.
Maybe franchising or licensing is the next chapter for your business.
Whatever your path to growth looks like, you've probably realized that growth doesn't automatically create more freedom. In many cases, it creates more demands on your time.
More managers need your guidance.
More locations compete for your attention.
More opportunities are delayed because everyone is waiting on you.
This Isn't the Freedom You Built Your Business For
You built this business to create the life you dreamed of, whether that's having the freedom to travel, spending more time with your family, building long-term wealth, making a bigger impact, or simply creating a business that supports the life you want to live.
Instead, it may feel like your business needs you more than ever.
If you've ever thought,
“I know this business works. I just don't know how to grow it without me being in the business every hour of every day.”
What you're experiencing is an inflection point.
The Shift Every Founder Must Make
Every founder who successfully builds a multi-location organization reaches this stage.
The businesses that continue to grow are the ones whose founders learn how to make the shift from being the center of the business to building an organization that can thrive without them.
Because when you're no longer the bottleneck, you create something every founder wants:
More capacity
More confident leaders
Better profitability
More freedom
A business that's ready for the next location
Only $7 USD
The Biggest Threat to Multi-Location Growth Isn't Competition
Most founders assume the next stage of growth requires:
More marketing and customers
Better employees
Another manager
Working longer hours
But after building and scaling a company to more than 150 locations, and coaching founders through the same journey, Shannon learned something very different.
The Bottleneck Isn't Where You Think It Is
The biggest mistake slowing multi-location growth isn't external. It's internal.
What you're experiencing is an inflection point.
Every important decision, approval, difficult conversation and initiative eventually comes back to one person.
That might work when you have one location.
It becomes incredibly difficult when you're trying to build five. Or ten. Or fifty.
Growth doesn't remove the bottleneck.
It magnifies it.
Here's What You'll Walk Away With
During The #1 Multi-Location Growth Mistake Nobody Warns You About workshop, you'll receive:
Live 90-minute interactive training
A framework for identifying what only you should be doing, and what's quietly costing you everywhere else
Several live, guided exercises, including the Let Go to Grow™ framework and the Vacation Test™
Live Q&A with Shannon
Replay access for a limited time
You'll walk away with practical tools, a clearer roadmap for building leadership capacity, and greater confidence in what your business needs before opening its next location.
Only $7 USD
Meet Your Coach
Shannon Wilburn
Co-Founder of Just Between Friends
Helped grow the business to more than 150 locations across 33 states
Successfully transitioned the company through acquisition
Put the foundation in place that allowed the organization grow from approximately $34 million to $59 million in system-wide sales between 2022 and 2025
Certified Franchise Executive (CFE)
Recipient of the International Franchise Association's Bonnie LeVine Award for leadership and advancing women in franchising
Trusted advisor to founders growing through franchising, corporate expansion, licensing, territories, and multi-location organizations
Founder of SHINE Executive Coaching
Working with Shannon, the past several months has been invaluable! Due to her extensive franchising experience, she has the ability to pull an idea out of her back pocket to help us grow our company! Her innovative ideas helped us with signing on four new units before the end of the year! She has an army of networking behind her! Additionally, she has introduced us to great deal of amazing people many of whom who truly love franchising and are able to help others grow their
Ryan Wimpey
Tip Top K9
Why Founders
Trust Shannon
For more than twenty years, Shannon has helped founders navigate one of the hardest transitions in business. The shift from building a successful business, to building an organization that can grow beyond its founder. She didn't learn this from a certification or a consulting textbook.
She learned it by living it.
What started as a small consignment event in Tulsa eventually grew into Just Between Friends, North America's largest children's consignment franchise system.
She Faced the Same Challenges You're Facing
Along the way, Shannon experienced the same challenges many founders eventually face.
Every new location created more complexity.
Every new season required stronger leadership.
And despite having an incredible team, too much of the business still depended on her.
Everything changed when she stopped asking: "How do we grow faster?"
And started asking: “How do I clone myself?”
Because there simply wasn't enough of her to support what the business was becoming. That question completely changed the way she approached leadership.
Today, it's the same question she helps founders answer every day.
You might be wondering...
"Why charge for a workshop like this?"
We've intentionally kept the investment small because our goal isn't to generate revenue from ticket sales.
It's to create a room full of founders who are genuinely committed to showing up, participating, and applying what they learn.
We've found that when people invest even a small amount, they're far more likely to attend, engage, and leave with meaningful insights they can immediately put into practice.
The $7 isn't a paywall. It's a commitment.
Ready to Join Us?
If you're preparing for your next stage of growth, don't wait until growth exposes the gaps in your leadership foundation.
Build the foundation first.
Your ticket includes:
Live 90-minute
training
Live Q&A
A framework for identifying what only you should be doing, and what's quietly costing you everywhere else
Several live, guided exercises, including the Let Go to Grow™ framework and the Vacation Test™
Replay access
Your investment today is just $7.
Frequently Asked Questions
What if I can’t attend live?
Life happens. If you can't join us live, you'll receive access to the workshop replay for a limited time so you can watch it at a time that works for you.
That said, I highly encourage you to attend live if possible. You'll have the opportunity to participate in the discussion, complete the workshop exercises in real time, and ask questions during our live Q&A.
Is this only for franchisors?
Not at all.
This training is designed for founders who are building through multiple locations, whether that's through franchising, licensing, corporate expansion, territory growth, or multiple campuses.
If you've proven your business model and are preparing for your next stage of growth, you'll find this training valuable.
Is this for businesses that are just getting started?
No.
This training is intended for founders who already have an established business, positive cash flow, and a growing team.
If you're still validating your business idea or looking for your first customers, this probably isn't the right fit.
Will there be an opportunity to ask questions?
Absolutely.
We'll wrap up the training with a live Q&A where you'll have the opportunity to ask questions about your own business and the concepts covered during the workshop.
What platform will the workshop be hosted on?
The workshop will be hosted live on Zoom.
After you register, you'll receive a confirmation email with your Zoom link, calendar invite, and all of the details you'll need to join us.
Will the workshop include an invitation to continue working with you?
Yes.
At the end of the workshop, I will briefly introduce Scale Secrets and invite anyone who feels ready for additional support to schedule a complimentary Clarity Call.
During that conversation, you'll have the opportunity to discuss your business, determine whether Scale Secrets is the right fit, and ask any questions you may have before making a decision.
There is no obligation to join.
The workshop is designed to provide practical value whether or not you decide to continue working with us.
What if I change my mind after registering?
Registrations are non-refundable.
If you're unable to attend live, you'll receive access to the replay for a limited time so you won't miss the training.
The Next Stage of Growth Requires a Different Kind of Leadership.
Building a successful business is an incredible accomplishment.
But building a company that can successfully expand into multiple locations, while becoming less dependent on its founder, requires something more.
It requires clarity, leadership, trust, and the courage to build systems and develop people before growth demands them.
That's exactly what we'll begin working on together during this live training.
Whether you're preparing to open your next location or you're already leading a growing organization, my hope is that you'll leave with a clearer understanding of where your business is today and what needs to happen next.
I'd love to help you take that next step.
Your Ticket Includes:
Live 90-minute
training
Live Q&A
A framework for identifying what only you should be doing, and what's quietly costing you everywhere else
Several live, guided exercises, including the Let Go to Grow™ framework and the Vacation Test™
Replay access
Your investment today
$7 USD
A small investment.
One conversation.
A completely different way to think about growing your business.
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