Scaling a Franchise Brand? Speak the Language Like a Seasoned Pro.
Go From Industry Outsider to Respected Authority Overnight
Scaling a Franchise Brand? Speak the Language Like a Seasoned Pro.
Go From Industry Outsider to Respected Authority Overnight
You’ve opened your first handful of locations and proven your concept.
But now you’re navigating a whole new world—franchise operations, support systems, legal docs—and everyone’s speaking a language you never learned.
You’re not new to business. But franchising? That’s a different game entirely.
Franchising has its own language—FDDs, Item 19, ULE, FAC—and if you’re not fluent, every conversation takes twice the energy.
And here’s the thing: if you can’t speak the language, you risk:
Looking inexperienced in front of investors, franchisees, or your team.
Missing critical details in agreements or legal documents.
Slowing down decisions that could fuel your growth.
Feeling like an outsider in your own brand’s journey.
I’ve been there—smiling and nodding in meetings while secretly thinking, “What on earth are they talking about?”
That’s why I created Franchising 101: The Ultimate Glossary for Emerging Brand Founders. It’s made for leaders who’ve started franchising and are focused on scaling, but don’t have time to Google terms while leading a growing brand.
"We are an emerging brand who was looking to break into the franchising space. Shannon bridged that gap and introduced us to so many wonderful people. She provided very tangible feedback and tools that have changed the trajectory of our business."
— Stasi G., VICTRESS MVMT
What You’ll Get Inside:
The exact terms every emerging franchisor needs to master —explained in plain English.
Definitions you can actually use in real-life conversations, not legal textbooks.
Bonus pro tips from my 20+ years scaling a franchise to 150+ locations.
The confidence to negotiate deals, lead calls, and make decisions without second-guessing.
About the Creator:
I’m Shannon Wilburn—co-founder of Just Between Friends, a franchise brand that grew to 150+ locations in 33 states. Now, as CEO of SHINE Executive Coaching, I coach emerging franchisor founders just like you—leaders who are building their systems, growing their teams, and ready to scale smarter.
I’ve been where you are, knowing your brand is strong, but realizing franchising brings its own set of rules. My goal is to make sure you don’t have to learn the hard way.
What You’ll Get Inside:
The exact terms every emerging franchisor needs to master —explained in plain English.
Definitions you can actually use in real-life conversations, not legal textbooks.
Bonus pro tips from my 20+ years scaling a franchise to 150+ locations.
The confidence to negotiate deals, lead calls, and make decisions without second-guessing.
About the Creator:
I’m Shannon Wilburn—co-founder of Just Between Friends, a franchise brand that grew to 150+ locations in 33 states. Now, as CEO of SHINE Executive Coaching, I coach emerging franchisor founders just like you—leaders who are building their systems, growing their teams, and ready to scale smarter.
I’ve been where you are, knowing your brand is strong, but realizing franchising brings its own set of rules. My goal is to make sure you don’t have to learn the hard way.
I’m Shannon Wilburn—co-founder of Just Between Friends, which grew to 150+ locations in 33 states, and now CEO of SHINE Executive Coaching. I’ve coached hundreds of founders to scale smarter, avoid costly mistakes, and protect their joy in the process.
"Shannon's been there, she's done that, and she knows how to scale a franchise brand. And I can't count the number of times that I have been lacking clarity on a situation or an issue or something that I need to move the bar on and that she's been able to address and provide immense clarity on the right steps, the right action plan."
— Garrett A., RISE Modern Wellness
"Shannon brought clarity, structure, and strategy to areas of my business that had previously felt overwhelming.
She has an exceptional ability to zoom out and help craft a big-picture growth strategy, while also keeping me grounded and focused on the actionable steps required to get there."
— Autumn W., Greenlight Strategies
Why This Works:
Because learning the language of franchising isn’t just about definitions—it’s about direction.
When you can speak the language fluently, you:
Lead your team with confidence.
Make faster, smarter decisions.
Earn respect in investor and partner conversations.
Create momentum across your entire franchise system.
Why This Works:
Because learning the language isn’t just about words. It’s about authority.
When you walk into a meeting and understand every term, you:
Because learning the language of franchising isn’t just about definitions—it’s about direction.
When you can speak the language fluently, you:
Lead your team with confidence.
Make faster, smarter decisions.
Earn respect in investor and partner conversations.
Create momentum across your entire franchise system.
Because learning the language isn’t just about words. It’s about authority.
When you walk into a meeting and understand every term, you:
Ready to step into your role as the confident leader of your franchise brand?
Download your FREE “Franchising 101 Glossary” now and start speaking franchise today.
You’ve already done the hard work of starting your franchise. This is the tool that helps you lead it.
