Free workshop for franchise founders & CEOs

The Hidden Mistake Blocking Franchise Growth (and How to Fix It Fast)

Discover the proven system to grow without chaos, align your team, and finally free yourself to focus on the bigger vision.

Live on Thursday, October 23, 2025, from 10:00-11:30 AM CT (90 Mins)

You’ve worked too hard to be stuck here:

  • A full calendar, but no time for the big-picture work that actually grows your business.

  • Processes trapped in people’s heads—when they leave, everything stops.

  • Teams who care, but lack clear roles, KPIs, and priorities.

  • A culture you value, slipping away the bigger you grow.

The real problem? It’s not what you think.

It’s a hidden scaling mistake most founders make- one that strangles growth, fuels daily chaos, and keeps you chained to operations.

Every month you don’t fix this, you’re:

  • Losing qualified franchise candidates who sense the gaps in your system, and taking a direct hit on growth and royalties.

  • Bringing on the wrong franchisees, and paying for it in legal headaches, culture erosion, and brand reputation.

  • Watching competing brands outpace you not because they’re better, but because their systems are built for scale.

  • Exhausting yourself and your team, risking the culture and legacy you set out to protect.

Scaling with this mistake baked into your foundation only adds more stress with every new franchise unit.

In this free, live workshop, you’ll discover:

The #1 scaling mistake franchise founders make (and why it’s easy to miss).

How to diagnose it in your own business- so you know exactly where it’s costing you growth.

The proven fix that turns chaos into a scalable system.

You’ll walk away with:

A clear roadmap to sustainable growth.

Tools to align your team around the right metrics and priorities.

Confidence to step out of organizational chaos and into strategic leadership.

You’ll walk away with:

A clear roadmap to sustainable growth.

Tools to align your team around the right metrics and priorities.

Confidence to step out of organizational chaos and into strategic leadership.

Why listen to Shannon?

Shannon has spent over 20 years growing franchise systems. As co-founder of Just Between Friends, she scaled it from a grassroots consignment event into a top children’s & maternity franchise with over 150 locations in 33 states and ~$42 million in system-wide sales by 2022.

Her credentials include:

Certified Franchise Executive (CFE) certification

Winner of the International Franchise Association’s Bonnie LeVine Award (2020) for leadership & advancing women in franchising

Recognized in Top 50 Women in Franchising list

Shannon now advises franchisors and business leaders through Shine Executive Coaching and SMB Franchise Advisors, helping them scale purpose-driven businesses without sacrificing culture, clarity, or sanity.

"Implementing Core Values, a simple 90-day plan, weekly Momentum Meetings gave us clarity and cadence. Decisions are faster, accountability is clear, and we’re focused on what moves the needle."

- Anne Dunn, Founder of Fun Fluency

"Instead of operating in constant chaos, I now have systems in place that support my team. They’ve stepped up to own their metrics, meetings, and results, which has freed me up to focus on growth. In just a few months, we’ve opened a new corporate location, expanded our pop-up business, and laid the groundwork for franchising. It feels like real progress with purpose, not just scrambling to keep up."

- Emily Bargeron, Founder of Mess Hall

Zero risk. High ROI.

This workshop is 100% free. Just actionable insight you can put to work immediately. If you want help implementing the system afterward, I’ll show you how.

Frequently Asked Questions

What if I can’t attend live?

A replay will be sent to all registrants.

Will this apply to my business size?

Yes- this framework is proven for any business size.

Is this just a sales pitch?

No- expect 60 minutes of actionable strategies, with next steps only if you want support.

Do I need prior systems knowledge?

No- it’s designed for busy founders and CEOs who need clarity fast.

If you attend, you’ll never unknowingly make this scaling mistake again. If you don’t… you’ll keep paying for it every single day.